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Then I got the aforementioned injury, so I started to learn from the best – finally I had time for this. Here is what I learned:
I think you know the answer. OK, now let’s imagine there is a competition in the room, but you grab about 90% of people attention. Great,right?
Target your audience
When somebody is looking for the price, that means he’s highly interested and wants to buy the product, service, procedure etc.
That’s why I pushed a nice video with nice bellys to top of Google, and people see it when type “liposuction cost Los Angeles”. Every month around 100 potential patients type this keyword in Google (I have a tool to check this) to find a price of lipo and place to do that. This is our room nr 2.
- It grabs attention – a colorful thumbnail with nice lady stands out of a crowd of “gray” links
- We live in the times of YouTube (which is second the most popular search engine by the way) and people rather like to watch than read
Everybody (I mean your competition) buy AdWords for this keyword (you can see ads above organic search results as well as on a sidebar of google page), but only 10% of people (rather up to 10%) click them, because they are commercial and nobody likes selling.
That’s why at least 80% of potential customers go to first 3 positions of google search results, when we’re talking about “gray” links, and our video grabs attention so we have over 80% of people. Now think: would you like to have new patients?
On this video we will put huge sign “In Our Opinion The Best Place Is YOUR WWW” and in the description we’ll place a link to your surgery with any info you like. We’ve put some info for SEO purposes already, but we can always change it so you could be happy and our SEO matter could be fine.
Does it work? YES – I TESTED IT. And I did this with surgery who uses AdWords. They pay 3 times more for the ads, they complain that clicks are use to end after amount of their bugdet limit and results are getting worse anyway. I spoke to the owner and we agreed for 3 months contract for start. After 2-3 weeks she called me and said that she will pay me for my service. One time she was late with the payment, so I wrote her an email that if I don’t get any info fast I will sell it to a competition. After 2 hours a I had payment confirmation. So YES – I KNOW IT WORKS LIKE CRAZY AND IT WORKS EVERY TIME – I tested it with another niches and the effects were the same.
Regular SEO takes time and you pay a lot for it when you hire a regular SEO company. I took this time on me and you can have new patients right away.
I don’t like to be to optimistic so let’s say you don’t have a great website and only 1% of the people who typing “liposuction cost los angeles” (and connotations which I didn’t count before – over 50 additional searches every month) will become your patient. How much it would be worth to you? We know that when somebody becomes a patient, then it’s not one time story. Patients come back and tell friends about good doctors because it’s about health.
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